Siluna Social was born during a season of change.

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After years building our careers in New York and Los Angeles, we chose to slow down and come home to New Mexico to be closer to family and raise our kids. We were ready for work that felt more connected to the people and communities around us.

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We’ve spent decades working in fast-moving media environments, where trends change quickly and content often gets louder and flashier. Along the way, we learned something simple and lasting: stories are what actually connect people.

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Siluna isn’t about big-brand marketing or chasing trends. It’s about helping local businesses uncover and share the story that’s already there — whether that story lives in how you show up for your community, how your business began, or the care you put into your work every day.

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We work with New Mexico entrepreneurs to create content that feels human, grounded, and honest. Content you can stand behind. Content that reflects who you are. Because real growth doesn’t come from being louder — it comes from being understood.

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Siluna is named after our kids, Luna and Silvio. It’s a reminder of the balance we’re building between creativity, family, and meaningful work — and our belief that what we create should support real lives and real communities.